Marketing is the provision of field-based personnel on behalf of clients.
Activities are outsourced by Clients to
the Fieldmarketing company and the staff are recruited
trained and managed by the Fieldmarketing company.
Field Marketing delivers results and ensures
brand development in terms of accountability, visibility,
availability and sales.
Fieldmarketing is a term used in the industry
to describe the function of providing outsourced sales &
operational support services with
skilled and trained people to conduct either strategic
(long-term) or tactical (short-term) exercises.
Companies who require these services are those that usually
find themselves lacking in field based resources when
business demands increase or change such as:-
new product launches
new listing with major retailer
re-branding of branch network
placing large amounts of Point of Sale
operate with clients on a semi-permanent basis and will most
likely be for a longer term period i.e. a one year contract
Services are used where a client requires short-term
additional resources and seasonal or promotional support.
typically provides a shared team across a number of clients
and is designed to give efficiencies to companies that do
not have the resources to cover their customer base
Other companies decide that their business
model suits the decision to contract out the provision of a
fully outsourced team of field based operatives to a Fieldmarketing company such as Xcelerate Fieldmarketing.
Xcelerate provides field based personnel, Supervisors,
Team Leaders and Managers should they be required. Fieldmarketing provides flexibility around resources in the
field and allows companies to convert from fixed to variable
Personnel are recruited and selected by
Xcelerate to specific criteria and experience. Industry
specific personnel are recruited to client requirements
where particular knowledge is a pre-requisite. Xcelerate
works towards solutions that match people to process.
Xcelerate recruit within the 32 counties of Ireland and are
an equal opportunities employer. Xcelerate comply with all
Irish Revenue and Employment Legislation.
Quality reporting is the key to creating
visibility and Xcelerate provide electronic data capture and
reporting to clients. This provides actionable information
in a timely and efficient fashion. It is this capability
combined with matching people to process that puts Xcelerate
at the forefront of sales support services.