Field Marketing

Typical Cost of a Rep - Back to Top

The typical cost of a rep in Ireland is made up of salary and related costs such as PRSI, Insurance and Holidays. Where a company car is supplied and petrol is reimbursed, these costs need to be added. Alternatively, where mileage is paid instead of providing a company car, the rolled up costs (paying mileage for using own car) usually equate to the cost of providing the car – however, the employee does not incur the BIK costs and the company does not have to administer the BIK calculation and collection process.

Example 1

Salary & Related

Salary   €20,800.00 (equates to €10/hour)
PRSI   €2,326.00 (Employers PRSI @ 10.75%)
Holiday Accrual €2,902.54 (Calculated @ 12.6%)
EL & PL Insurance €389.08 (Calculated @ 1.5% of Salary and Related)
Bonus €2,000.00 (Calculated @ 10% of Salary)
PRSI on Bonus €223.60 (Employers PRSI @ 10.75%)
Subtotal €28,631.21

Vehicle Costs

Annual Car Lease €5,000.00 (based on 3 year lease)
Car Insurance €1,500.00 (based on Insurance and Excess)
Car Tax €500.00
Wear & Tear €1,000.00 (based on two services per year)
Petrol €5,000.00 (25,000 miles p.a. @€1.06/ltr x 25mls/gal)
Subtotal €13,000.00  (could be paid as mileage @ approx €0.60/mile)
Other Costs
Telephone/mobile €2,600.00 (Based on avg €50/week)
Postage €520.00 (Based on avg €10/week)
Lunch Allowance €2,080.00 (Based on avg €  8/week)
Sundries €1,040.00 (Based on avg €20/week)
Subtotal €6,240.00
Supervisor Costs  
Rolled up costs   €62,186.82 (Based on managing 10 people)
Equates to  €6,218.68 per Rep

Total Cost €55,405.50**

Achieving: -

o       10 calls per day : Cost per Call = €22.54/call**

o         8 calls per day : Cost per Call = €28.17/call**

o         6 calls per day : Cost per Call = €37.56/call**

o         5 calls per day : Cost per Call = €45.08/call**

 

*Note: Xcelerate estimate that as the total cost of a junior rep in Ireland above does not include the cost of the materials and support structures that are required to manage a field team, typically additional costs equate to at least an additional 15% of total field costs.


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