The Case for Syndicated
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Creating a Syndicated Field Team provides
for the “out of call” costs to be shared such as Vehicle
costs, Out of Pocket Expenses and Supervisors Costs. In the
example above, the total of these three categories are in
excess of €25,000 or 41% of the costs (these “out of call”
costs are higher when support costs are included).
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Syndicated can operate in two methodologies
on behalf of clients
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Retailers will benefit from a reduced number
of 3rd party personnel calling on their outlets
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Syndicated Field Teams are more
geographically focused and have a faster response time than
traditional in-house teams particularly where the in-house
team is small
o
Syndicated team members are not as likely to
infringe on planogram compliance
Where the “out
of call” costs of a call are shared between two
clients the cost per call of a junior rep/merchandiser will
reduce by as much as 24%. The savings will increase by
adding in more clients but after five clients the savings
are small. The example below shows the savings expected on a
typical 8 calls per day operation which would cost
€28.17/call
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